About Tim Brewer

I love ideas and I specialize in developing ideas to be “most advanced yet acceptable”

Background
What if we could take all of humankind’s ideas as a big data set and mine it to see what it might tell us about how we humans come up with ideas, how they develop and evolve, and how they get replaced?

Are all of our ideas unique or is there repetition and patterns to way ideas arise, evolve, and get replaced?

As the story goes, Genrich Altshuller, a Jewish Russian patent examiner, had similar questions so he and a team of grad students gathered a data set of 200,000 patents from patent libraries around the world and across all industries. (Subsequent researchers have examined over 6 million patents.)

They found that less than 20% of patents are inventive in nature (i.e. solved a contradiction like making something Stronger AND Lighter or Faster AND more Stable). Most are incremental improvements.

They also found a number of patterns in the way ideas arise, develop, and are replaced.
Good news, we designers and creators, armed with knowledge of these patterns, can use them to understand to what stage an idea or existing system has developed and then use the evolutionary potential of the remaining stages in the pattern as a powerful source of inspiration to develop new breakthrough ideas.

I am an industrial designer and idea development specialist. I design, teach, and assist others in designing innovative products using a design method I call “IDEAL design” which is based on these patterns of development/evolution. This method focuses on generating solutions that maximize the Benefits delivered and reduces or eliminates the Costs & Harms required. In other words, it is a method for designing for the ideal and is excellent for generating or working around intellectual property.

Specialties: Idea Development; Strategic Inventive Design; Industrial Design; Product Development (software & hardware); Creative & Inventive Problem Solving (aka TRIZ)

Introduction

“We believe vision-driven design is critical in fostering quantum leaps, and 
it complements needs-driven design and technology-driven design by 
looking beyond current-day limits.”

– Hiroshi Ishii, Dávid Lakatos, Leonardo Bonanni, and Jean-Baptiste Labrune of MIT Media Lab; Interactions magazine, Jan/Feb 2012 p49-50

I am an industrial designer and idea development specialist. I design, teach, and assist others in designing innovative solutions using a design method I developed and call
IDEAL design.

IDEAL design is a vision-driven design and innovation method for inspiring ideal ideas, concepts, and solutions beyond current limitations. It pragmatically inspires us to generate most advanced type ideas. These ideas may go too far for our customers to accept and/or technology to deliver so we use Lean Startup techniques to efficiently validate customer acceptance and technical feasibility. The ideal outcome is, as Raymond Loewy once said “most advanced yet acceptable” solutions.

Inspired by TRIZ and Lean Startup, this method focuses on generating solutions that maximize the benefits delivered and reduces/eliminates the costs & harms required.

This method fundamentally and pragmatically inspires inventive ideas and intellectual property that can be developed into innovative products and solutions. If you have any questions or if I can provide more information or details, feel free to drop me a line.

Specialties: Idea Development; Strategic Design; Industrial Design; Product Development (consumer software & hardware); Creative & Inventive Problem Solving (aka TRIZ); Lean Startup

For more information:

  • LinkedIn: linkedin.com/in/timothybrewerdesign
  • Twitter: @tim_br